Fashion Marketing and Communication
A strategic and creative educational path to introduce you to marketing and communication in the fashion industry.
Milan
On campus
ITA
|
ENG
Diploma Accademico di Primo Livello (DAPL) in Fashion Design - indirizzo Fashion Marketing and Communication*
Language
Italian, English
Start date
October 2025
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180
Course Coordination
Umberto Sannino
Discover how marketing and communication contribute to positioning fashion brands in the market with the Fashion Marketing and Communication course in Milan.
The world of fashion encompasses a variety of disciplines that are continuously evolving, enriching and transforming year after year. With the Bachelor’s Degree (DAPL) in Fashion Marketing and Communication at IED Milano, which is always updated to meet market needs, you will engage with and familiarize yourself with topics such as brand management, marketing ethics, digital communication, as well as the history of art and contemporary fashion.
This three-year study program will help you turn your passion for fashion into a highly qualified profession, whether you want to work in the marketing departments of the most prestigious fashion companies or you dream of creating your own brand.
[12:15] Sara Podestà
Issued Degree:
Diploma Accademico di Primo Livello (DAPL), corresponding to a Bachelor of Arts Degree (BA) – EQF6 Level (European Qualification Framework).
Credits:
The course awards 180 CFA (Academic Formative Credits), corresponding to 180 ECTS (European Credit Transfer and Accumulation System).
* This course is currently under review by MUR - Ministry of University and Research – for the academic year 2025/26. The information on this page will be updated once the approval process has been completed.
Information to decide
Fashion is one of the most complete and sophisticated expressions of contemporary society. This is why we believe that becoming part of it, facing its complex challenges, and finding innovative solutions is one of the most stimulating choices you can make.
The Undergraduate Program in Fashion Marketing and Communication at IED Milano prepares you to tackle the challenges of a constantly evolving market, offering you strategic and operational tools to manage, promote, and communicate brands and products in the dynamic fashion industry.
Over the three years, you will acquire cross-disciplinary skills that will allow you to design integrated marketing strategies, develop communication campaigns, and manage brand identity with an innovative approach. You will learn how to interpret global trends, analyze markets, define brand positioning, and plan effective sales strategies, with a particular focus on digital channels, social media, and new technologies applied to the fashion world.
Through a mix of theoretical lessons, practical workshops, case studies, and collaborations with companies in the sector, you will deepen your knowledge of the fashion system and its dynamics, addressing fundamental topics that are reshaping the industry, such as sustainability, inclusivity, and digital innovation.
The aim of the course is to train professionals with a strategic and global vision, ready to become points of connection between brands and consumers. With guidance from expert teachers and professionals in the field, you will have the opportunity to work on real projects, building a solid portfolio and gaining the independence necessary to enter the job market with a complete and contemporary preparation.
The Undergraduate Program in Fashion Marketing and Communication at IED Milano is designed for those who wish to challenge themselves from the first year, learning through real business cases and working side by side with industry professionals. Together, you will address practical solutions to marketing and communication challenges, starting from the initial brief from the client to the final presentation of data and results.
Over three years, you will have the opportunity to explore and gain hands-on experience in Fashion Marketing and Communication in all its facets, gaining a comprehensive view of the various professional roles this sector offers.
Among these are the Product Manager, who synthesizes the creative and quantitative approach; the Retail & Store Specialist, responsible for managing both physical and digital sales channels; and the Fashion Buyer, a strategic figure responsible for selecting and assorting collections for different distribution channels, planning in-store displays, and managing the economic variables of multichannel distribution.
Studying Fashion Marketing and Communication in Milan means immersing yourself in one of the world’s fashion capitals, where creativity, innovation, and business meet every day. Milan is not only the beating heart of fashion but also an international hub for marketing and communication, offering students the chance to learn directly from world-renowned brands.
The course allows you to explore all the dynamics of the sector, from studying global trends to managing marketing campaigns, defining brand identity, and planning digital strategies. Additionally, access to events such as Milan Fashion Week, Design Week, fairs, and industry networks provides a unique opportunity to build a career in the fashion world while learning in a stimulating and cutting-edge environment.
Milan is undoubtedly the true reference point for those working in the fashion industry, offering unique learning, networking, and trend-discovery opportunities.
Syllabus
First Year
The first year is designed to provide you with a solid understanding of the fashion system, content creation, and its promotional dynamics. These are the fundamental elements for developing a critical and aware approach to managing the workflow behind a project, preparing you to interpret and face the challenges of the sector.
Second Year
The second year represents the evolution of your path: you will acquire greater awareness of your skills and a more defined personality. You will deepen the tools and knowledge gained in the first year, with the opportunity to practically manage the product study process and oversee both online and offline communication projects, leading to product commercialization.
Third Year
In the third and final year, you will have the opportunity to apply all the skills acquired during the program by focusing on your thesis project. You will be able to fully express your skills, innovation, and identity, giving concrete shape to your vision of the fashion industry.
Faculty
Umberto Sannino
Course Coordinators
Manuela Colombini
Co-founder Strategist & Client Manager of M2 Consultancy Srl
Marco Basta
Visual Artist
Caterina Migliore
Senior Product Manager
Viviana Musumeci
Journalist and lecturer
Emanuela Franzese
Visual Merchandising Consultant
Alessandro Turci
Stylist and Art Director
Letizia Buoso
Filmmaker
Marco Valerio Izzo
Chief Financial Officer and Board Member - Buzzoole
Fabio Foschi
Professional Consultant in Business Management and University Lecturer in Management Economics
Simona Bertoli
Communication consultant and lecturer
Davide Tran
CEO AdKaora
Salvatore Limblici
Strategy, Marketing and Communication Consultant
Marta Sannito
Fashion Consultant
Andrea Piccone
Italy Country Manager -Cuatroochenta
Erika Serafin
Career Counselor
Marco Martello
Editor, Copywriter, Communication Specialist
Francesco Brunacci
Journalist
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