Fashion Marketing and Communication
Rome
On campus
ENG
Diploma Accademico di Primo Livello (DAPL) in Design della Moda - indirizzo in Fashion Marketing and Communication*
Language
English
Start date
October 2025
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180
Course Coordination
Valentina Rainone
Discover how to promote and explain fashion using marketing and communication strategies with the three-year course in Fashion Marketing and Communication at IED Roma.
The transformation of the fashion industry requires professionals capable of integrating strategy, creativity and new technologies to raise the value of brands and products in an ever-changing market. The three-year course in Fashion Marketing and Communication at IED Roma offers you multidisciplinary education so that you can understand and govern the changes that are redefining the communication as well as positioning of brands in the fashion system.
During the course, you will develop a strategic vision of the fashion industry and acquire skills in digital marketing, brand identity, integrated communication and retail strategy. You will also focus on the latest technological developments and the values of sustainability and inclusion.
You will learn how to carry out market research, analyse data and interpret trends to create effective positioning strategies. By adopting a hands-on approach, you will work on building a brand identity and defining the language of communication, as well as dealing with distribution, media relations and public relations management.
The course combines theory and practical application: case studies, workshops with companies and real projects will allow you to engage with the dynamics of the marketplace and hone your ability to communicate with consumers through the different touchpoints of the fashion system.
Issued Degree:
Diploma Accademico di Primo Livello (DAPL), corresponding to a Bachelor of Arts Degree (BA) – EQF6 Level (European Qualification Framework).
Credits:
The course awards 180 CFA (Academic Formative Credits), corresponding to 180 ECTS (European Credit Transfer and Accumulation System).
* This course is currently under review by MUR - Ministry of University and Research – for the academic year 2025/26. The information on this page will be updated once the approval process has been completed.
Information to decide
This course will help you understand market developments and turn them into winning strategies for fashion
The three-year course in Fashion Marketing and Communication at IED Roma prepares you to face the challenges of a constantly evolving market, providing you with strategic and operational tools to manage and promote brands and products in the fashion industry.
During the three years, you will obtain transversal skills that will make it possible for you to design integrated marketing strategies, develop communication campaigns and cultivate brand identity with an innovative approach. You will learn to interpret global trends, analyse markets, define brand positioning and plan effective sales strategies, with a focus on digital channels, social media and new technologies applied to fashion.
Through a mix of theoretical lessons, practical workshops, case studies and partnerships with companies in the industry, you will develop an in-depth understanding of the fashion system and its dynamics. You will also deal with fundamental issues that are redefining the industry such as sustainability, inclusion and digital innovation.
The aim of the course is to train professionals who have a strategic and global vision, ready to become a connection point between brands and consumers. With the guidance of experienced lecturers and industry professionals, you will have the opportunity to work on real projects and build a substantial portfolio, gaining the autonomy needed to enter the world of work with comprehensive and contemporary know-how.
The three-year course in Fashion Marketing and Communication at IED Roma is designed for creative and curious young people, passionate about fashion and communication, who wish to acquire strategic skills that can help them revolutionise the fashion industry. It is the right path for you if you are seeking to gain an in-depth understanding of the fashion system, develop innovative strategies and work with brands that want to set themselves apart in an ever-changing market.
If you are fascinated by the way companies build their identity and communicate with the public, if you want to discover how to create an effective marketing plan and how the digital world is redefining the rules of the industry, this course will give you the skills to analyse the market. Furthermore, you will be able to interpret trends but also build positioning and communication strategies for brands as well as products.
Through a practical and multidisciplinary approach, you will acquire fundamental skills in fashion branding, digital marketing, sales strategies and media and PR relations. You will undertake career paths in key roles such as Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist or Digital Coordinator, becoming a strategic resource for companies and brands that are seeking to innovate their positioning in the global market.
The course in Fashion Marketing and Communication at IED Roma stands out on account of its contemporary and interdisciplinary approach, combining research, analysis and strategic planning to train professionals capable of addressing the challenges facing the sector.
The reason to choose this programme:
- A cutting-edge course: you will acquire skills in marketing, branding and digital communication, applying innovative strategies to contemporary market demands.
- A focus on sustainability and inclusion: you will explore the current challenges of the fashion industry, understanding the central role of social responsibility in today's marketing.
- A teaching method based on practice: you will participate in workshops, real projects and collaborations with companies
- An international outlook: as a result of studying global markets and comparing small and large groups in the industry, you will develop an in-depth understanding of the fashion system and its evolution.
- Rome, a strategic hub for the industry: you will be studying in a city that combines tradition and innovation, with unparalleled access to brands, showrooms, events and professional networks.
Direct contact with lecturers selected from among industry professionals and constantly updated teaching methods will enable you to develop a solid and effective education.
At the end of the course, you will have the skills to enter the fashion world with a transversal and strategic background, knowing how to interpret the market and anticipate trends with an innovative and targeted approach.
Bachelor of Arts Scholarship Competition
Get the chance to win a Scholarship for the Undergraduate programs
Syllabus
First year
The first year is aimed at getting you familiar with the fashion market, as you move into content creation and promotion work. These are both key elements for you to acquire a critical understanding of the workflow behind each project.
Second year
The second year is phase 2.0 of your training. You will acquire more awareness and a stronger personality as you further develop your practical skills from the first year. You will have the opportunity to work step by step on the product development process, covering on-line and off-line communication all the way to marketing and sales of your product.
Third year
On your third and final year, you will move into a more international context. Your ability to work independently and reinterpret the world of fashion will help you develop a real-life fashion business project as a basis for your dissertation. All of your skills, creativity and personal style will be poured
You may be interested in:
News
