Fashion marketing - Fall Semester
Florence
On campus
ENG
Semester Courses
Language
English
Start date
September 2024
Frequency
Full time
Fruition
On campus
Duration
4 Months
Course Coordination
Elisabetta Digiugno
Price
€ 8.100
Fashion marketing - Fall Semester: study of the various phases of the strategic marketing process within the fashion system.
In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market.
In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system.
By examining in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics.
Information to decide
This education path alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. Topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy, image construction and ultimately good sales will be thoroughly covered in the classroom as well as during the project work and presentations.
You will work in touch with fashion manufacturers of ‘Made in Italy’ production, aiming at communicating and promoting in an innovative way the tangible and intangible values of Italian product in the contemporary fashion market.
Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.
Syllabus
Topics
BRANDING
FASHION COMMUNICATION AND PUBLIC RELATIONS
SOCIAL MEDIA LAB
HISTORY OF FASHION PHOTOGRAPHY
FASHION EVENT
FASHION MARKETING AND MANAGEMENT
TREND FORECASTING
PROJECT METHODOLOGY
TECHNOLOGY OF MATERIALS: LEATHER ACCESSORIES
MADE IN ITALY
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