Fashion Events and PR
Developing and producing successful events specifically for the fashion industry.
Florence
On campus
ENG
Summer and Winter Courses
Language
English
Start date
June 2025
Frequency
Full time
Fruition
On campus
Duration
3 Weeks
Course Coordination
Claudia Gelosa
Price
2.600 €
This course allows you to develop the essential skills and techniques in order to organize successful fashion events and develop communication plans.
This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry.
The education path teaches you how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as your Final Project for a partner company. By the end of the course you will have acquired the knowledge of all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.
Together with your fellows you are expected to work outside of class in small groups and individually both for regular assignments as well as the final project.
Information to decide
This course allows you to develop the essential skills and techniques in order to organize successful fashion events and develop communication plans. Together with your classmates you will be divided in groups and will be required to develop three communication projects based on real company briefings.
Projects focus on the concept design of an original event, on the definition of a communication plan, including the branding strategy, and the use of different PR and communication techniques.
Projects are developed through the different learning modules, which combine theoretical and guided tours at Italian fashion retailers and museums. Projects are presented to the clients halfway through and at the end of the program.
Site visits are an integral part of the learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field. Lectures will be held by professionals working in the fashion industry.
This course is intended for creative, flexible, open-minded students from other fields who want to learn and take on challenges. The course is intended for people who are interested in the world of fashion communication, in particular in fashion events and PR for fashion business, Skills such as fashion trends setting or sketching can be useful even if not mandatory. Applicants need to show strong motivation and the ability to work in groups.
Syllabus
Fashion events
Fashion communication and pr
Fashion writing
Branding
Projects
What people say
Fashion Events and PR
Kamila, student from Kazakistan, talks about her experience during the Summer Course in Florence.
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