Fashion Marketing and Communication
Step into the fascinating world of Fashion with a BA (Hons) in Fashion Marketing and Communication from the University of Westminster
Barcelona
On campus
ENG
Bachelor of Arts (Hons)
Language
English
Start date
September 2025
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
360 UK Credits
A unique program, taught in English, at one of the best Fashion and Design schools in the world to give aspiring digital professionals the resources they need to create value and make a difference in brand management, marketing and communication.
Cultivate your passion and talent, learn to use strategic, creative and digital management tools to find your feet as a Marketing and Communication specialist in the fashion industry. This 3-year English-taught program in Fashion Marketing and Communication, with the option of a fourth year, opens the doors to an innovative, strategic and creative profession.
You’ll learn the ins and outs of fashion business management, proposing new solutions for a range of management areas: Marketing, Editorial, Trends, Retail, Styling, Content and Communication. Your work will include research, projects, creative concepts, visual and written languages, audiovisual production techniques and the latest software and technology.
Working professionals and lecturers with years of teaching experience will introduce you to the key concepts you need to turn creative talent into creative services on every level of the fashion industry.
The program includes master classes, work experience, workshops, visits to companies, museums, showrooms and art galleries.
This BA (Hons) in Fashion Marketing and Communication offers a unique international approach, a hallmark of the University of Westminster, a learning experience at IED and a living experience in Barcelona, one of the design capitals of the world.
Information to decide
This Fashion Marketing and Communication program is based on practice: in three years, or four if you choose the optional Work Placement Year, you’ll develop communication skills in different languages, a strategic vision, teamwork skills and a capacity for creative thinking and execution under the guidance of specialists working in various areas eager to pass on their experience.
This gives you the grounding you need to enter the professional world with an excellent theoretical background and the skills required to develop any kind of research strategy, concept or visualisation, presenting innovative ideas as projects.
The program, split into modules, gives you a panoramic understanding of the macro-universe that is the fashion world and the skills you need to apply, marketing and communication techniques to offer state-of-the-art solutions that meet the client’s expectations in a constantly evolving, competitive sector.
If you’re passionate about fashion and want to make a difference in key areas such as marketing and communication, this is the program for you. It’s a program for collaborative, creative, analytical people, citizens of the world who are excellent communicators and want to express themselves in the languages of fashion.
It’s for proactive professionals who want to work on ambitious brand development projects or intend to focus their career in other areas of fashion rather than design: communication and marketing companies, social networks, fashion journalism, PR, styling, etc. And if you want to create your own fashion brand you’ll find the program extremely interesting and useful.
IED Barcelona sets the standard for fashion schools in Spain, and that’s not all. It’s one of the best in the world, with a staff of lecturers who’ve already made their mark in the business world accumulating experience and developing their own communication and fashion marketing projects.
Barcelona is one of the sector's European capitals, so choosing this Fashion Marketing and Communication program in the city of Barcelona gives you interesting career options as it’s one of the most cosmopolitan cities in the world, a springboard to the international fashion industry.
You’ll be able to develop your full potential and create your own communication style to offer credible solutions for the challenges of a sector that’s highly competitive, and at IED you’ll acquire the know-how and experience you need to stand out from the competition.
Syllabus
What will you learn?
In the first year of the course you’ll learn the ins and outs of the fashion industry, giving you the confidence to apply a wide range of specialist skills. You’ll also learn to use the best strategies to identify the challenges and opportunities of the market, and learn all about research strategies. Last but not least, you’ll discover the methods you can use to work in an effective and proactive way in specific and mixed contexts, both individually and as part of a team.
FASHION CULTURES AND ART
The History of Art
The History of Fashion & Culture
Communicating Fashion
VISUAL LANGUAGES I
Information Architecture & Data Visualisation
Visual Communication Tools I
AN INTRODUCTION TO FASHION MANAGEMENT
Marketing Fashion
Managing Fashion Systems
Design Management
AN INTRODUCTION TO FASHION MARKETING
Fashion Merchandising
Fashion Product & Textile Culture
Project 1 – Opportunity & Challenge
DIGITAL MEDIA & FASHION COMMUNICATION I
Fashion Publishing
Contemporary Fashion
Fashion Journalism
Fashion Photography
What will you learn?
In the second year you’ll develop original and feasible ideas by analysing concepts at an abstract level. You’ll learn to analyse and evaluate information on the fashion market to take advantage of opportunities. You’ll also learn the most effective processes you can use to define and achieve professional results both individually and as part of a team. In the second year of the course you’ll apply the knowledge you’ve acquired in a more independent, mature way to meet more demanding academic standards.
DIGITAL MEDIA AND FASHION COMMUNICATION II
Brand Management
Content Lab
Digital Media Strategies
VISUAL LANGUAGES II
Visual Communication Tools II
Video Languages & Techniques
THE INDIVIDUAL, SOCIETY & FASHION
Interpreting Fashion Contexts
Culture & Society
Trends & Forecasting
FASHION PR & MEDIA
PR Strategy & Events
Press Office
Production Studio
FASHION DISTRIBUTION & RETAIL
Fashion Distribution
Fashion Buying
Fashion Retail
What will you learn?
In the third year you’ll consolidate and develop the knowledge you’ve acquired in a well-structured and coherent way. With the critical spirit, skills and strategic vision you developed in previous years, you’ll be facing new challenges based on new concepts from a variety of sources. And you’ll have all the resources you need to do this, applying diagnostic and creative skills in the ideation and execution of viable solutions. You’ll develop the ability to take important decisions in a variety of situations. Last but not least you’ll plan how to achieve both personal and team goals.
FASHION FUTURES
Fashion Futures
Innovative Marketing Strategies
FASHION ENTREPRENEURS
Creative Industry Professionals
Fashion & Business Law
Business Plan
VISUAL LANGUAGES III
Fashion & Visual Arts
Fashion Styling, Film & Media
RESEARCH FOR CREATIVE INDUSTRIES
Critical Discussion Lab
Industry Expertise & Insiders
DIGITAL MEDIA & FASHION COMMUNICATION III
Communication Strategy
Art Direction & Visual Identity
MAJOR PROJECT
What will you learn?
This course gives you the option to work for a year as a professional in the fashion industry, working with a company in a role that matches the academic requirements of this Module. The work placement year is supervised by the company and IED mentors, and you’ll present a specific project at the end of the year. This is an optional experience in a professional context during the course and is not considered work experience or an internship, so the BA is extended from three to four years and the Work Placement Year will be added to your credits and specified on your University of Westminster degree.
Inside the labs
+2
Media Lab
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