Selection of Communication Strategies and Art Direction for brands
IED Barcelona - Various students
Academic year
2024
A range of projects that analyse a brand in depth to identify significant opportunities or shortcomings, and create a 360º annual communication campaign strategy with the aim of responding to marketing needs.
In parallel, a study of the brand’s visual identity has been developed and unique physical and/or digital pieces created, applying learnings from Art Direction and Graphic Design to generate everything from redesigned logos, updated online platforms and new interactive projects, to fashion coffee table books and/or magazines.
THE PROJECTS
“For Her” by Sarah Rivero Hoffmann and Alessandra Rich
“Dreamy Little Garden” by María del Mar Ramo and Cecilie Bahnsen
“Camminare sulla línea” by Lucía Pérez
“Handmade Devotion” by Mariana Díez
“Vivienne Swire” by Miriam Alarcón
“Jelly World” by Priscilla Piraino
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