Language

English

Start date

October 2025

Frequency

Evening

Fruition

On campus

Duration

9 Months

Credits

60

Location

IED Madrid Gran Vía - Palacio de Altamira-Calle de la Flor Alta, 8 - 28004 Madrid

A comprehensive view of the fashion business, combining creativity, strategy, and technology to prepare you for a constantly evolving global market.

This Master's in Fashion Business provides a comprehensive and cutting-edge perspective on the fashion industry, integrating business strategy, technological advancements, sustainability, and creative innovation. Designed for professionals looking to lead the transformation of fashion, the program combines traditional knowledge with the latest disruptive trends, digitalization, and evolving consumer behaviors.

Information to decide

Be part of the new generation of leaders in the fashion business. Your future in fashion starts here.

A dynamic program that combines theory and practice through real case studies, hands-on workshops, collaborative projects, and masterclasses taught by industry leaders. You will dive into key areas of the fashion business, applying knowledge to real challenges while building a professional network. The curriculum is structured into specialized modules, culminating in a Master's Final Project, where you will develop your own business plan or research project with expert mentorship.

  • Aspiring fashion entrepreneurs ready to launch their own brand or business.
  • Marketing, branding, and communication professionals aiming to specialize in the fashion industry.
  • Designers seeking a stronger understanding of business, retail, and consumer strategies.
  • Recent graduates passionate about fashion, innovation, and global market trends.
  • Industry professionals looking to upskill in digital transformation, sustainability, and leadership.

This program is designed to train the future leaders of fashion, combining innovation, sustainability, and a global vision. With a curriculum aligned with industry demands, students will learn from fashion experts, brand strategists, and entrepreneurs. Through real projects and case studies, they will develop practical skills while exploring emerging trends such as artificial intelligence, the metaverse, NFTs, and e-commerce. Additionally, the program's global perspective will prepare them to excel in international markets and understand consumer behavior in a constantly evolving world.

Syllabus

Cultural Foundations Of Fashion

Fashion Business Models and Industry Structure

Product Development & Creative Innovation in the Digital Age

Strategic Fashion Buying & Purchasing Management

Supply Chain, Production & Logistics

Retail, Distribution & Omnichannel Strategies

Fashion Merchandising & Product Strategy

Fashion Finance & Strategic Financial Management

Fashion Branding & Marketing

Fashioln Communication, Media & Content Creation

Final Master Project

Faculty

Héctor García Royo

Head of Marketing & Communications in WOW Concept en Madrid

Course Coordinator

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