Digital Communication Strategy
You can be the go-to expert that digital ecosystems are likely to need
Milan
On campus
ITA
Master
Language
Italian
Start date
November 2024
Frequency
Full time
Fruition
On campus
Duration
1 Year
Course Coordination
Alas Gatti
Price
15.100 €
Find out the current facilitations
If you want to understand the rules of digital channels and learn how to deal with multiplatform communication strategies, the Master's Course in Digital Communication Strategy at IED Milano is your next step
Learn how to develop digital strategies within an increasingly complex contemporary world, where the Web has become the main source of information that we all look for.
The Master's Course in Digital Communication Strategy will help you understand that no matter how dematerialized, digital relationships are now the main focus when it comes to managing the relationship between brands, products, services and end consumers.
Indeed, brand values need to be consistent across all market strategies, whatever the channel involved.
Information to decide
Learning about the rules of the current digital world as a way to set out the rules of the future digital world
The Master's Course in Digital Communication Strategy at IED Milano provides a project-based full immersion programme consisting of lectures, visits, practical sessions and meetings with professionals from agencies and companies, as well as Content Creators, Opinion Leaders and Media Gurus from Italy and abroad.
You will develop real-life projects based on briefs submitted by our partner companies. This will allow you to enhance your personal portfolio -a key tool to access internship opportunities or field projects with agencies and companies after completing your training.
You will be taking an active part in different industry events, as you move through the ever-changing context of city of Milan. You will be involved in cross-cutting activities connected with creativity, innovation, vocational training and the world of work, to encourage team building dynamics. Coordinated administration of the Master's Course social media pages 'We Love Digital Strategy' will be of equal importance.
This Master's Course seeks to provide you with specialist training, helping you consolidate your skills, acquire new ones and shape, day by day, your professional future within a market that is constantly growing in terms of figures, momentum and expertise.
The Master's Course in Digital Communication Strategy at IED Milano is for those like you who feel curious and driven by a strong passion for the digital world, eager to understand the logics behind it and experiment with new ones.
It is intended for students who have earned a degree in the area of arts, humanities, technology/economics, with a strong desire to move into a future career in digital communication.
The Master's Course in Digital Communication Strategy at IED Milano is based on a test-and-learn approach. That means there is no golden rule if you want to work in the digital business. All you need is a method and a culture to learn to quickly adapt to any change.
Right from the first days you will take part in Open Lessons, Conferences and Visiting, all of them being great opportunities for you to engage with professionals in the field. You will also be involved in face-to-face discussions with experts in coaching, counselling and personal branding who will help guide you in defining your professional future.
Connection with the world of work is very strong: the faculty is entirely made up of professionals who can bring theory and practice into the classroom through company case histories and project work. While students receive training as part of the Master's programme, our partnering professionals will identify those who are ready to work with them either in a company or in an agency.
This Master's Course will give you the skills to work as a Social Media Manager, Social Media Specialist, Community Manager, Digital PR, Digital Content Strategist, Digital Strategist Project Manager and Data Analyst. But most importantly, you will be provided with all the tools you need to successfully adapt to change and take full advantage of the many opportunities available within the digital world.
The main software you will need during your course is provided by IED!
On this page you will find all the features you need for your computer.
Syllabus
Your study programme will run for 10 months, 7 of training and 3 of internship or field project.
You will learn how to use social platforms directly, but most importantly you will gain skills in data measurement and analysis.
The last 3 months of your Master's Degree will give you the opportunity to take on an internship/field project, within one of the partner companies of the IED Network.
This includes small and medium-sized businesses, large multinationals, top brands, studios of different sizes, and innovative start-ups.
DISCIPLINARY AREAS
Digital strategy
Content and creativity
Social media and digital PR
Marketing and Digital Communication
Communication and Brand Identity
Technicalities and presentation skills
Data and Analytics
Projects and workshops
Thesis Project
INTEGRATIVE ACTIVITIES
Design Thinking Workshop
Creative Thinking
Design Week
Job Tools
Open Lesson, Lectures and Visiting
Faculty
Alas Gatti
Digital Marketing Manager
Course Coordinator
Annamaria Anelli
Business Writer and lecturer on effective writing
Gabriele Caeti
Executive Creative Director
Mafe De Baggis
Communication Consultant
Simonetta De Brumatti
Chief Creative & Design Officer
Andrea Fusco
Head of Creative Services
Hoang Huynh
Managing Partner at Tactical, Head of Service Design and CX at Value Partners
Tiziana Lattaruli
Chief Marketing & Digital Strategy officer
Michela Noè
Head of Content strategy
Stefano Quadraro
Head of Client Services
Jolanda Restano
Business Development Director and Founding Partner
Cristina Simone
Social Media Marketing & Influencer Marketing Consultant
Diletta Toniolo
Independent Design Professional and Journalist
Samanta Giuliani
Executive Strategy Director
Gianandrea Facchini
CEO @Buzztech
Antonio Severino
Content and creativity marketing director
Stefano Panini
Strategy Lead
Michele Pagani
CEO - Flatmates
Federico Castelli
Creative Director / Creative Strategy Consultant / Freelance Copywriter
Giada Divisato
Creative Strategist
Michele Giacopuzzi
Product and Interior Designer
Alessandro Timpanaro
Co-Founder e Creative Director - Collater.al Studio
Matteo Roversi
Head of Brand Experience Design – Imille
Eleonora Galdieri
Serena Giovinazzo
Fabio Muzzi
E-Business & Digital Manager - Nestlé
Nicola Landucci
Designer, Art Director and Creative Director
Michela Parziale
Digital Consultant and Creative Communication Manger
Guglielmo Pezzino
Head of Strategy at Armando Testa
Inside the labs
+3
STRATEGIC LABS
Course partner
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