ENG
Language
English
Start date
September 2024
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 IED (1440 Horas)
A program in which you’ll learn to use all your creative potential to take innovative decisions as a leader, whether developing your own project or as part of a management team.
This program gives you the preparation you need for a number of fashion business fields. The first year focuses on design management, while the second and third years delve into production and sales management and fashion communication.
In a learning process that combines theoretical knowledge with case studies and the development of team projects, you’ll acquire the tools and skills you need to perform in these areas, using the new resources you’ve acquired to complete your Final Project.
A creative, project-based program to specialise in business management for the fashion sector.
Students will learn about the economic, legal and organisational framework governing companies in the fashion industry, learning to analyse and manage a company with the needs of today and to apply the necessary digital tools (e-business, e-commerce, etc.).
This programme provides students with the creative capacity necessary to innovate in management and resources and to lead any business change.
Students will also work with a teaching team made up of leading professionals from the fashion industry, who pass on both theoretical and specific technical knowledge.
The balance between the creative and the business mentality enables students to influence companies’ supply chain and the product life-cycle with responsibility and sensitivity towards demand from consumers and from the market itself.
This program is designed for people interested in the world of fashion who want to focus their career on the management side of the fashion business.
If you want to use your creative talent in fields such as corporate image, fashion marketing, or for your own project, this is the program for you.
In this program you’ll acquire the know-how you need for a number of specialised roles in the fashion industry: development and production manager, product manager, marketing manager, brand creator, design manager, branding expert, fashion company organisation and management consultant.
Subjects
Design thinking
Fashion global map
Art and design culture
Digital tools for design
Project methodology for fashion design
Introduction to marketing and communication
History and phenomenology of fashion I
Techniques and materials for fashion design
Digital tools for management
Business management
Fashion bussines models
Marketing and media planning
Publishing and advertising
History and phenomenology of fashion II
Subjects
Sociology: consumer and trend
Customer strategy for fashion
Product and retail strategy for fashion
Business plan
Accounting and financial management
Fashion marketing planning
Associated design disciplines
Fashion communication
Human resources management
Subjects
Digital business
Project and market research
Brand management
Fashion retail
Digital and multimedia strategies
Entrepreneurship and leadership
Social media management
Fashion law
International expansion and emerging markets
Final project