Communication and Promotion of Contemporary Artistic Heritage
Become a communication professional in the arts and culture industry.
Milan
On campus
ITA
First Level Academic Diploma in Communication and Promotion of Contemporary Artistic Heritage
Language
Italian
Start date
October 2025
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180
Course Coordination
Fulvio Ravagnani
The communication market for the arts and culture industry is highly competitive and constantly evolving.
Due to its specific characteristics, this sector requires professionals capable of applying a dual perspective (focusing on both content and production), for all communication activities aimed at end users, but also for teaching and curating activities.
The Bachelor's Program in Communication and Promotion of Contemporary Artistic Heritage is designed to train you as a professional who can combine strategy and creativity for cultural projects on any scale.
During the three year Bachelor's Program, you will acquire an extensive knowledge of traditional and digital tools as well as develop a flair for multi-disciplinary approaches and teamwork. All these skills are in high demand in this branch of communication.
Milan is the ideal context to be educated as an expert in the communication of contemporary artistic heritage. The widespread presence in the area of public and private organisations linked to business, entrepreneurial and philanthropic environments involved in art, film, photography, theatre, publishing, music, etc. will provide you with first-hand knowledge of this world and practical experience. This is thanks to the various partnerships with companies and institutions during the educational programme.
Issued Degree:
Diploma Accademico di Primo Livello (DAPL), corresponding to a Bachelor of Arts (BA) or Bachelor of Science (BSc) Degree – EQF6 / ISCED6.
Credits:
The course awards 180 CFA (Academic Formative Credits), corresponding to 180 ECTS (European Credit Transfer and Accumulation System).
Information to decide
Communication and Promotion of Contemporary Artistic Heritage is the course dedicated to those who wish to work in the field of communication for art, film, photography, theatre, publishing and music.
The Bachelor’s Program in Communication and Promotion of Contemporary Artistic Heritage is based on the development of strategic and creative thinking, both theoretical and practical. The teaching method fosters a synergy between design culture, creativity, technology and experimentation.
This Bachelor’s Program combines traditional lessons, tutorials, case histories and projects developed individually or in groups. The academic career is closely linked to the professional world thanks to the collaboration between lecturers and local organisations.
During the three years you will carry out design activities complemented by partnerships with institutions, companies and foundations in the public and private sector.
If your goal is to work in the field of communication for the arts and culture sector, the three year Bachelor's Program in Communication and Promotion of Contemporary Artistic Heritage is the ideal course for you.
This three year Bachelor's Program provides you with the cultural and technical know-how needed to understand as well as interpret the changing landscape of the target market, digital platforms and media potential to design innovative strategies for all the cultural industries: art, film, photography, theatre, publishing and music.
The three-year degree in Communication of Contemporary Artistic Heritage prepares you as a professional in the field of communication applied to the sphere of art and culture.
Over the three years you will study disciplines with a historical approach, which will allow you to build the cultural and analytical foundations necessary to deal with different types of contexts.
Other disciplinary fields will strengthen your skills on methodological approaches that are ideal for effective communication. Finally you will test everything you have learnt in the design subjects, characteristic of the IED approach. You will have the opportunity to work on real cases in direct collaboration with companies and institutions.
You will learn how to use the key technological tools required to work in the field of communication.
In order to be successful in international work contexts, you must have an effective command of at least one other EU language, in addition to Italian.
During the course, you will learn the theoretical and critical notions needed to interpret the issues of contemporary communication in the relevant sector in a transversal manner, knowing how to balance the differences with respect to the general panorama.
The three-year degree in Communication of Contemporary Artistic Heritage will allow you to acquire the skills needed to develop and define communication strategies consistent with the objectives of artistic and cultural companies, using a systemic approach. You will take an in-depth look at approaches and developments to build integrated communication plans, capable of leading, bringing or maintaining the project to levels of excellence and competitiveness on the international scene. You will develop suitable knowledge and a critical view of the concepts of: target population, audience, users, consumers and more generally of interlocutors to realise that the final audience of contemporary heritage must play an active role in the communication process.
The three year Bachelor's Program in Communication of Contemporary Artistic Heritage prepares you as a professional in the field of communication applied to the sphere of art and culture.
Over the three years you will study disciplines with a historical approach, which will allow you to build the cultural and analytical foundations necessary to deal with different types of contexts.
Other disciplinary fields will strengthen your skills on methodological approaches that are ideal for effective communication. Finally you will test everything you have learnt in the design subjects, characteristic of the IED approach. You will have the opportunity to work on real cases in direct collaboration with companies and institutions.
You will learn how to use the key technological tools required to work in the field of communication.
In order to be successful in international work contexts, you must have an effective command of at least one other EU language, in addition to Italian.
During the course, you will learn the theoretical and critical notions needed to interpret the issues of contemporary communication in the relevant sector in a transversal manner, knowing how to balance the differences with respect to the general panorama.
The three year Bachelor's Program in Communication of Contemporary Artistic Heritage will allow you to acquire the skills needed to develop and define communication strategies consistent with the objectives of artistic and cultural companies, using a systemic approach. You will take an in-depth look at approaches and developments to build integrated communication plans, capable of leading, bringing or maintaining the project to levels of excellence and competitiveness on the international scene. You will develop suitable knowledge and a critical view of the concepts of: target population, audience, users, consumers and more generally of interlocutors to realise that the final audience of contemporary heritage must play an active role in the communication process.
Bachelor of Arts Scholarship Competition
Get the chance to win a Scholarship for the Undergraduate programs
Syllabus
First year
In your first year, you will study subjects providing a multidisciplinary overview of the world of communication and the arts and culture sector. This will constitute the foundation on which you build specific knowledge in the following years.
· Photography
· Style and history of art and costumes
· History of Architecture
· Cultural heritage and landscape
· DESIGN METHODOLOGY OF VISUAL COMMUNICATION
· Directing
· Marketing and Management
· Audio-visual Languages and Techniques
Second year
In the second year you will approach a variety of subjects and tools that will prove useful in helping you move into your future career. You will have the opportunity to practice your know-how, working on hands-on projects with external partners and under the supervision of your lecturers, who will be there to support you any time across every step of the process.
· Aesthetics
· Style and history of art and costumes
· DESIGN METHODOLOGY OF VISUAL COMMUNICATION
· Museography and exhibition system design
· Cultural Anthropology
· History of new media
· Sociological Disciplines
· Perception theory and psychology of form
Third year
On your third year, you will continue to engage with advanced project design tasks, as you work on real projects developed with our partner companies. This year, as you gradually approach your final dissertation work, you will be able to assess your achievements and test your profession-specific vertical skills.
· Style and history of art and costumes
· Legislation and economics of art and entertainment
· Museography and exhibition system design
· DESIGN METHODOLOGY OF VISUAL COMMUNICATION
· Museology
· Cultural heritage and landscape
· Analysis of communication processes
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