Creative Direction for Fashion
The program for fashion design enthusiasts with a critical creative vision.
Florence
On campus
ENG
Master Programs
Language
English
Start date
November 2024
Frequency
Full time
Fruition
On campus
Duration
9 Months
Course Coordination
Giorgio Ammirabile
Price
24.000 €
Find out the current facilitations
Unleash your creativity and impact the future of a fashion house, developing design projects and seeing your ideas come to life from concept to catwalk.
Take charge and lead brands to success with your creative vision and analytical mindset. From fashion shows and product design to the careful cultivation of artist and celebrity relationships, study the art of Creative Direction in the land that has brought about some of the most cherished names in Italian fashion, such as Gucci, Pucci, and Ferragamo.
The Master in Creative Direction for Fashion has been created to help students develop a strategic and innovative approach to the world of fashion design, applying structured methodologies to produce stunning creative pitches that convincingly express their ideas.
Students will study the intrinsic links between fashion, art, and communication, analyzing the evolution of a professional figure and the market of reference through lectures, labs, and projects. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide
Understand fashion as part of a broader creative spectrum and develop innovative fashion design projects while learning to effectively communicate your artistic vision.
The IED Master in in Creative Direction for Fashion is founded on a theoretical-cultural approach that integrates creative and managerial skills, providing students with both the professional and social competencies needed to make brands relevant and profitable.
Students will hone in on their innate leadership skills, ensuring the ability to effectively communicate with a variety of stakeholders, influence decision making, and guide team members towards a common goal.
The course’s final project will see students developing a professional project proposal for the launch of a personal brand or the restyling of an existing brand from the real market. This proposal represents a concrete strategy that integrates all the topics covered in the course into a new brand image on the market.
As a Creative Director in fashion must deal with visual, creative, and managerial tasks, a background in fashion design - or at least communication – is highly recommended. However, candidates from other creative sectors bordering on fashion will also be considered.
The course has been designed to prepare students for careers in Creative or Fashion Director roles, as well as for those ready to pursue an entrepreneurial path. The skills and competencies acquired in this program may also be fundamental if students aim to occupy high-level positions, such as Chief Creative Officers, in the future.
In the Master's Course in Creative Direction for Fashion, three core areas are covered, including engineering in design, communication strategy planning, and the creation of a brand image that is appealing and effective. This is the culmination of a journey spanning design, communication, and merchandising. Taking this course will set you apart from the rest since you will experience first-hand how business entrepreneurship works in the fashion industry. Throughout the program, you will gain an understanding of a variety of business - related topics, while always working within a creative ecosystem that combines creativity with management skills. This course provides cross-cutting, multidisciplinary ideas and new perspectives on the fashion industry.
The main software you will need during your course is provided by IED!
On this page you will find all the features you need for your computer.
Syllabus
The study programme of the Master’s in Creative Direction in IED Florence consists of both face-to-face lectures and workshops with a practical focus, all alternating to provide you with a well-rounded training based on a 'learning by doing' approach.
You will have the opportunity to exchange views with industry professionals and leading players as you attend seminars and workshops and have your projects assessed by a panel of fashion industry experts.
The Subject you will be trained on are:
- Culture, Society and Trends
- Design Management
- Graphic Tools
- Creative Direction
- Brand Management
- Fashion Business
- Company visits
- Final Project
Faculty
Giorgio Ammirabile
Content Creator & Fashion Editor
Course Coordinator
Alessandro Mammola
Communication Strategist
Amis Garrigue
Creative Director
Valerio De Benedetti
Managing Director
Corinna Chiassai
Fashion Designer and Creative Director
Anne-Marie Mousseau
Professor
Antonio Calò
Professor
Domitilla Caratti
Professor
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