Fashion Marketing and Communication - January
Develop effective, creative marketing and communication strategies for the dynamic fashion market.
Barcelona
On campus
ESP
Master's Degree
Language
Spanish
Start date
January 2025
Frequency
Full time
Fruition
On campus
Duration
11 Months
Course Coordination
Anna Sabater
Price
Combine your passion for fashion and connecting with people with the best communication strategies, channels and processes in this stimulating field.
In this course you’ll learn to identify new sociocultural and market trends and design creative strategies to optimise collections in terms of final value, time and cost when launching a new brand or repositioning an existing one.
Find out how to keep in touch with the constantly evolving fashion scene, master the most appropriate marketing tools, and work in international and multidisciplinary teams.
Information to decide
Learn how to develop creative and effective marketing and communication plans, to meet the constantly evolving demands of a highly dynamic market.
The course learning objectives evolve as you progress. You’ll start with a grounding in the course subjects, then learn how to use effective management tools, and, last but not least, prepare a unique marketing proposal.
The course methodology is based on project development, so you can put everything you’ve learned into practice to internalise your new-found knowledge and use it effectively in a real professional setting.
To conclude the course you’ll work with a brief prepared by a company operating in the sector, developing your own unique proposals that meet the company’s needs, presenting your work as the final thesis for your master's degree.
This master's degree is for professionals who want to work in the world of fashion, but don’t want to focus specifically on design. If you have a passion for Fashion Design and want to focus on fashion marketing and communication, this is the course for you.
The course syllabus is drawn up specifically for degree holders/graduates in design and other disciplines such as Business Administration, Information Science, Advertising, PR, or Law.
Professionals with at least two years of experience in the fashion industry can acquire the tools they need to take their career to the next level in an increasingly competitive world.
Taking your Master’s Degree in Fashion Marketing and Communication at IED Barcelona, a school that has outstanding connections with the business world, puts you in touch with some of the major brands in the sector.
You’ll be collaborating with companies and institutions in the sector throughout the course in a full-immersion experience, giving you an unprecedented taste of the reality of today’s market.
The wide range of job opportunities this course offers is another important point to consider, as it gives you the chance to work in various areas such as the marketing departments of fashion brands or media companies.
Last but not least, Design Thinking integrated into the work process and innovative learning methods make this course unique.
Syllabus
What will you learn?
In this master’s degree you’ll acquire essential know-how and a comprehensive overview of fashion culture, marketing and communication, including luxury marketing, digital communication, PR and more. You’ll also learn which tools to use to manage a marketing department.
Subjects
A critical look at the History of Fashion
Fashion and Film
Art Direction
Consumer Psychology and Market Research
Semiotics
Fashion and Styling Trends
An introduction to Marketing
Luxury Branding and Marketing
Fashion Marketing
Online Marketing
Retail Marketing
Strategic Communication
Digital Communication
PR and Fashion Events
Visual Merchandising
Digital Analysis
A Strategic Fashion Product, Fabrics and a Merchandising Plan
Fashion and the Metaverse
Inclusive Fashion
Purchasing and the Product Manager
Finance
Brand Internationalisation
Ethical Fashion
e-Commerce
Macrotrends
Final Project
Video
Inside the labs
+2
Media Lab
Projects
You may be interested in:
News
