Fashion Creative Direction
Become a Creative Director with the know-how and technical skills needed to develop new fashion solutions of real emotional value.
Barcelona
Blended
ENG
Master's Degree
Language
English
Start date
January 2025
Frequency
Evening
Fruition
Blended
Duration
11 Months
Course Coordination
Isabel Martínez, Eli Pla
Price
Take your passion for fashion and put it into a booming profession, consolidate a fashion brand’s personality, values and conceptual universe.
Today, branding is more than just a logo, and a brand is much more than just a product. Today, a creative director has a fundamental role to play.
This Master's Degree in Creative Direction for Fashion gives you a panoramic overview of the tools required to build a brand, convey its story, values and creativity, in every aspect of communication (visual identity, verbal identity, content, look & feel) through a variety of channels (concept, communication campaigns, fashion shows, digital environments, events, and more).
Develop your professional profile, work with real companies on projects from the initial concept to final production, draw up a brief, participate in multidisciplinary teams under the guidance of a teaching team of professionals working in the sector.
Information to decide
A master´s degree at one of the best fashion schools, in which you’ll discover how to lead innovative projects and create emotional value that connects a fashion brand with its audience.
This Master's Degree in Creative Direction for Fashion is an English-taught program that gives you the know-how, the creative tools, strategy and leadership skills, and the chance to use them in projects developed in a professional context. It includes theory-based sessions, case studies, master classes and workshops, as well as visits to local studios and international brands to get a real taste of what it’s like to work in the fashion industry. Other visits and activities give you the extensive cultural background creative directors base their proposals on.
It’s an Executive program with two-afternoon classes per week, so you can take your master's degree while you continue to work.
You’ll finish the master with a Final Project Master's Thesis, the best way to consolidate and assimilate the knowledge and skills acquired.
This Master's Degree in Creative Direction for Fashion is for professionals working in the fashion industry, Graphic Design or Fashion Design graduates, and Product Designers who want to develop their skills or start a career as a creative director.
If you’re a professional working for a company, or looking to create your own brand, this IED Barcelona program is what you’re looking for.
If you want in-depth know-how as an up-and-coming Creative Director, if you’re working in marketing, communication and advertising and want to cut yourself a niche in the fashion world, this is for you.
Professional Opportunities
By the end, and depending on the student’s profile and prior experience, some of his or her possible career opportunities are as follows:
– Freelance or in-house editors and artistic directors in the media.
– Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
– Start-ups focused on the field of fashion.
– Digital communication departments in fashion companies.
Syllabus
The syllabus is divided into two modules: a Specific Module and an Interdisciplinary Module.
INTERDISCIPLINARY MODULE
In this module you’ll acquire general knowledge and essential skills.
CREATIVE DIRECTION FOR FASHION MODULE
CONCEPTUAL THINKING UNIT
This unit focuses on conceptualising, devising and designing the brand message you want to convey.
Verbal identity. Naming & tone of voice
Graphic Identity
The history of advertising & fashion advertising
Fashion trend forecasting
Contemporary art & fashion culture
Fashion brand icons & sociology
Creative thinking. Methodology. Futurism in design.
CREATIVE DIRECTION AND COMMUNICATION UNIT
This unit defines the creative director's relationship with other teams when building the brand and developing the brand’s communication strategy using advertising campaigns, publications, events, social media, etc.
Brand marketing, content creation, social strategy & partnerships
Brand experience from a consumer perspective
Team leadership & coaching
Business management
Ethics and politics in fashion
Curation & collaboration
Spaces, flagships & visual merchandising
Art direction
Sound branding
PR, events & trade shows
PROJECT UNIT
In this module you’ll develop every aspect of a project, from the initial concept to implementation on the market. In your Final Project Master's Thesis you’ll present a real brief to consolidate and showcase the know-how and skills acquired during the course.
Inside the labs
+2
Media Lab
+3
Hybrid Lab
+2
+4
Design Labs
+3
XR Lab
+6
Fashion Labs
+2
Textile Lab
Projects
News
