The Re’Nolur Cashmere Clothing Brand
IED Barcelona – Student: Uuganzaya Davaasambuu
Academic year
2023/2024
‘Re’Nolur’ is an affordable recycled/upcycled premium cashmere clothing brand specialising in homewear (pyjamas, blankets, loungewear).
Based in Mongolia, it strives to address the negative impacts of cashmere waste while providing premium quality and valuable pieces to ensure the comfort of its customers as well as home aesthetics.
In this way, it perfectly melds the pleasures of tranquillity with the adventure of creating a deep sense of warmth and tactility — and even a connection to the coexistence between humans and nature — through the aesthetic itself and the remedial act of supporting livelihoods in the place of origin.
The thesis aims to highlight the branding practices of cashmere garments and seek potential improvements to maximise the presence of the cashmere industry in the international market as a Mongolian lifestyle fashion brand.
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