Academic year
2023/2024
This thesis explores the development and business potential of Wanderly, an AI-powered mobile application, designed to optimise travel planning through the integration of social media preferences and platform connectivity.
The app offers personalised itineraries by analysing social media data and collaborating with third-party services such as flight and booking platforms, accommodation providers, and activity organisers.
The unique value proposition lies in simplifying decision-making and itinerary management for group travellers, filling a niche in the competitive travel technology landscape and differentiating itself from competitors by providing curated itineraries based on personal social media traffic.