Creative Direction for Commercial Spaces

Discover your potential, creating new projects in the field of ephemeral architecture and art direction.

Madrid
On campus

ESP

Official Master
Request information

Language

Spanish

Start date

October 2025

Frequency

Evening

Fruition

On campus

Duration

9 Months

Credits

60 ECTS

Price

€13,000

Find out the current facilitations

Learn the best tools to use to give brand spaces a unique visual identity. Use your creative talent to develop projects that evolve to meet the needs of the public.

Syllabus

DESIGN CULTURE AND SOCIETY

History of commercial space and the shopping experience

Key elements of contemporary culture and design

Innovation and social impact

Social, economic, and technological realities



CONSIUS DESIGN

Lighting Design

Window Display Design

Industrial Design

Experiential Design



VISUAL COMMUNICATION

Graphics applied to space

Brand strategy

Creative direction

 



PROJECT

Event
Stand
Store



TFM

TFM

*The instructors, schedules, and location specified in this academic program may be modified due to organizational needs or availability. These changes will be made in order to ensure the quality and proper development of academic activities, and will be communicated to students in a timely manner.

Faculty

WANNA

Course Coordinator

News

14 November 2024

DARD Vietnam: An Immersive Thesis Experience between Culture and Innovation

A Journey through Innovation and Sustainability in Architectural Reuse: A Thesis Pathway between IED Milan and RMIT Vietnam
IED MUSES: Decoding Inspirational Minds IED Barcelona Hamil Industries Marco Oggian Radical Data

11 November 2024

IED MUSES: Decoding Inspirational Minds

IED Barcelona presents the first season of this new series of talks open to the city, where the career and design process of leading creatives will be revealed, breaking stereotypes.

31 October 2024

The Lobby of Tomorrow: IED thesis projects at EquipHotel fair

Three proposals from IED young designers on the new concept of lobby arrive to Paris, at the reference trade show for the international Hospitality sector.
El IED Barcelona une diseño, estrategia, agua y naturaleza en una triple exposición Barcelona Design Week

28 October 2024

IED Barcelona unites design, strategy, water and nature in a triple exhibition

As part of the programme of Barcelona Design Week, and an Associated Venue of the event, it comprises ‘Grad selection: Design, Fashion, Visual Arts, Communication’, ‘The Shapes of Nature. A story by Latin-American Designers’ and ‘Fusion Point Challenge of Water’.

21 October 2024

IED at Torino Design City 2024: A Meeting on the Future of Design

On October 26, 2024, at 11 AM, the Polo del '900 will host a meeting to highlight the role of Turin's schools in promoting creative and sustainable approaches in the design of the future.
Welcome Event Postgraduate-IED Barcelona 2024

09 October 2024

Postgraduate Welcome Event — IED Barcelona 2024

The welcome event for the students of the Master's, Postgraduate and Specialization Courses from the October intake took place on 3 and 4 October.

09 October 2024

Lorenzo Bruscaglioni, IED Milano professor, participates in the Lighting Day Conference in Tbilisi, Georgia

IED supported Lighting Day Conference organized by AT Architect hosted in Design Institute

El IED Barcelona inaugura el año académico 2024-2025 con 292 estudiantes de 51 nacionalidades

27 September 2024

IED Barcelona inaugurates the 2024-2025 academic year with 292 undergraduate students of 51 nationalities

The Welcome Event and Welcome Week gave new students their first contact with the IED vision.
El diseño del IED Barcelona, en la America's Cup Race Village Stage I design also for the sea

26 September 2024

IED Barcelona design on the America’s Cup Race Village Stage

Andrea Marchesi, Director of IED Barcelona, and Product Design alumnus Mina Barchi presented projects related to the blue economy and sustainability at the event ‘I design also for the sea’.