Visual Identity for Cercle Artístic Sant Lluc
IED Barcelona - Student: Varvara Godovikova
Academic year
2023
Proposal for a new graphic identity for the Cercle Artístic Sant Lluc on the occasion of its 130th anniversary. It aims to highlight the importance of its heritage, gain visibility and attract a new generation of audiences.
The student has designed a typography based on the figure of the circle that encompasses images from the institution’s archive as a homage to its rich past, but with a touch of modernity. The colour palette is based on the original tones used by the institution (black and orange), with slight variations.
The project also includes the adaptation of digital visual elements (website and app), as well as printed elements in different formats and sizes (posters for marquees, brochures, and merchandising elements such as badges and tote bags, in a bid to create a community).
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