Pont al Palau. Clásicamente contemporáneo

IED Barcelona - Student: Xabier Isasti Arregi

Academic year

2022

The proposal is conceived as a dynamic, multi-sensory festival, whose name alludes to the intention of connecting two dots: young people and classical music

Pont al Paulau proposes a visual identity based on in-depth research into the visual history of the renowned concert hall Palau de la Música and the Catalan Choral Society Orfeó Català from 1901 to the present day. The result is the identification of the most representative graphic elements, to be incorporated into new languages.

The key axis of the project is the development of a new typeface, called “Pont-Display”, designed exclusively for the festival. Built upon a modernist base that makes reference to the architectural work of Lluís Domènech i Montaner, it incorporates different finishes, serifs and forms rescued through the research carried out.

The graphic heritage is also present in the colour palette, which has been intensified to convey a sense of modernity, as well as in some aspects of the copy of the different graphic formats, such as tickets and posters.

With regard to the various graphic applications, the student makes use of the contemporary concept of stickers to distribute information. He has also designed different materials that require the use of augmented reality or video projections, in order to provide a new user experience.