Sals’UP
IED Barcelona - Student: Manuel Cabrera-Kabana
Academic year
2022/2023
An outgoing, daring and genuine brand identity proposal for a hamburger chain with the aim of creating a powerful bond with its consumers.
The student uses real sauce (ketchup and mustard) as the typography as well as a colour palette (yellow and red) according to the product, so that it is easy to become familiar with it as well as to send a spicy and scathing message.
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