Parfois & Friends
IED Barcelona – Students: Patricia Agenjo Santamarina y Alicia Bernades Iglesias
Academic year
2023/2024
Project aimed at improving Parfois’ current communication strategy based on a threefold objective: the relaunch of the Tik Tok platform, the strengthening and development of its community of influencers, and the review and reformulation of its corporate communication strategy.
After carrying out an internal and external analysis of the brand, the students drew up a proposal including 12 actions — approximately one per month — such as a corner shop called #EmergencyGift to coincide with the Christmas shopping period, a series of interviews conducted with fashion influencers in a taxi during fashion weeks, and the creation of a dance trend on Tik Tok on the occasion of Mother’s Day, among others.
In addition, they designed a new corporate website and a LinkedIn strategy.
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