Mórfosis
IED Barcelona – Student: Camila Kotliarksy
Academic year
2024
Creation of a brand identity, illustration, typography and copywriting for a funeral parlour of life that celebrates and helps people going through “little everyday deaths” to move through them with understanding, resilience and humour, by way of rituals. The objective is to transmute in life and not take it so seriously.
The project aims to help people overcome situations that seem like the end of the world (being fired, breakups, annoying neighbours) but, in reality, are not.
The student uses a humorous, Argentinian tone of voice and visual identity. The brand helps you to not “make a mountain out of a molehill”.
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