News

International Motors celebrates 75 years of Land Rover - Defender with a futuristic exhibition in collaboration with IED.

Date

07 June 2023

Students of Master in Graphic Design class have designed a special livery for the 75th anniversary of Defender.

To celebrate the 75th anniversary of Defender, International Motors has decided to involve students from the Master's program in Graphic Design at IED Firenze by launching a contest last month in which students designed a special livery.

The class has developed a digital project on the historical evolution of the vehicle, which visitors can admire until June 10th at International Motors - Florence. By simply pointing their smartphones at the displayed model of Defender in the showroom, as they move away, augmented reality will allow them to visualize the successive versions that have emerged over these 75 years, including hidden components behind the bodywork, such as the chassis and mechanics.

Furthermore, inside the showroom, there will be a separate modern visual journey that culminates with the exhibition of the extraordinary Defender 75th Limited Edition, the latest special edition created by Land Rover and an embodiment of future projection.

You may be interested in:

09 December 2024

A new approach on domestic objects at Alcova Miami 2024 

We went back to Miami to attend the Alcova Miami event, which took place from December 3 to 8 at the city’s oldest hotel, River Inn. The event gathered a selection of carefully curated international studios, designers and artists from around the world during Miami Design Week.  
Master's Program Early Bird Facilitations

04 November 2024

Enrolment facilitations for Master's Programs in Italy

Facilitation on early enrolment for Master's Programs in Milan, Rome, Turin, Florence and at the Accademia di Belle Arti Aldo Galli Como.
master of arts early bird facilitations

31 October 2024

Enrollment facilitations for Master of Arts in Italy

Very Early Bird enrollment facilitation for IED Master of Arts in Milan, Rome, Turin, Florence and Accademia Galli - Como.

18 October 2024

Three Advertising Communication students win the "Be a changemaker for a sustainable campus" contest

Amedeo Innocenti, Sara Mandolini, and Filippo Sgarlata, students of the Bachelor's Degree in Advertising Communication have won the Be a changemaker for a European sustainable campus contest

22 April 2024

IED Firenze collaborates with ACF Fiorentina on a project with Lorenzo 26'

Students of Advertising Communication course worked with Lorenzo 26, the Fiorentina mascot.

09 April 2024

Why Graphic Design Festival

Why Graphic Design Festival is back in Florence for its sixth edition from April 12 to 14. This year's program, developed in collaboration with IED, promises a variety of events for enthusiasts and professionals alike.

29 February 2024

IED Project Week with 24Bottles

The Project Week is back, a week of creative design where theory meets practice in a continuous flow of ideas, allowing undergraduate students to fully immerse themselves in the real world of business and creativity.

13 February 2024

IED at LINEAPELLE 103

IED Firenze continues its collaboration with LINEAPELLE, the international leather industry exhibition, participating in the 103rd edition scheduled from February 20 to 22 at Fiera Milano Rho.

13 February 2024

New international mentors for the Undergraduate courses at IED Firenze

Take a look at our new international mentors who are leaders in their fields leading students into a new era: their role will be to assist students in understanding, addressing, and resolving the challenges of an industry that is constantly evolving.