Product Design
Focus on the user experience to create products and services centered on usability, behavior, and emotional connection, driving positive impact and the future of product design
Madrid
On campus
ESP
Master’s Degree
Language
Spanish
Start date
October 2025
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60 IED
Price
Learn to create comprehensive digital products (UX-UI), working through all stages of the digital product lifecycle, from strategic phase to ideation, development, and prototyping. Dive deep into the context, the problem space, and human-centered design, managing how the product will solve problems or meet users' needs.
This IED Madrid Master's Degree in Product Design gives up-and-coming designers and consultants an innovative outlook and the know-how required to conceptualise, design, prototype and communicate a digital product or service.
The digital age has changed our lives forever, and now more than ever we must define and improve processes for better user experiences. In this course you’ll learn how to create value for companies, upgrading their digital tools, products, and services for the 21st century.
You’ll discover how to design services in consideration of the aesthetic and functional advantages of the interaction offered by digital products (apps, websites, smart devices, etc.) and the role of new technologies (Artificial Intelligence, Blockchain, IOT, etc.).
Information to decide
A course to meet new user requirements by design with products and services that can adapt to digital transformation and the latest advances in new technology.
At IED Madrid you will have interdisciplinary training based on experimentation and material research at your disposal, which will create a profile capable of adapting and leading a sector in constant evolution.
The course is for people with a degree or diploma in design or similar disciplines, interested in adopting a human-centric design approach to develop interactive and mobile applications, web design and other digital products.
If you have a passion for technology and the design universe, and want to experiment with new tools and processes as part of the digital and technological transformation, this is the course for you.
A CV and cover letter with a portfolio of your work are required for enrolment in the course. Applicants will also be called for a personal interview.
In this Master's Degree in Product Design you’ll learn how to use strategic design in user-centric processes.
A multidisciplinary course to develop a professional profile much sought-after in a wide range of fields, creating contacts with peers and companies working in similar areas. This course opens the doors to a number of job options: from digital product designer to service designer in a variety of sectors (tourism, banking, health, creative industries, and more).
Studying your master's degree in Madrid is a unique opportunity. Take your degree in a capital in constant evolution, a real European digital hub, where companies are always on the lookout for new creative talent with technical know-how who can adapt to the new reality of the digital age.
Syllabus
During the course you’ll define design processes and strategies in projects, work with graphic design tools, and adopt data capture technology to analyse the results of your projects.
QUARTERLY INTRODUCTION
Introduction
DESIGN, STRATEGY & BUSINESS
Design Management
Business Design
Design Methods
Design Research
Portfolio Design
SERVICE & SYSTEM DESIGN
Service Design
STRATEGIC PRODUCT
Product Design
Visual, brand and UI design
MASTERCLASS
Design & Tech
Other Design Horizons
PROJECTS
1st Term Project [Service]
2nd Term Project [Product]
FINAL PROJECT
Final Project Master's Thesis
Incubator
Presentations
Faculty
Atahualpa Badillo
Course Coordinator
Francisco Vela Rodríguez
Graduated in Graphic Design and holding a Master’s degree in Branding by ELISAVA.
Teacher
Adrián Casimiro
Teacher
Manuel Alvarez
Teacher
Adria García
Designer
Teacher
Jorge Camacho
Teacher
Marta García Pascual
Teacher
Inside the labs
+4
Photography Studio
Course partner
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