Graphic Design
From traditional techniques to innovative digital tools
Madrid
On campus
ESP
Master's Degree
Language
Spanish
Start date
October 2025
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60
Price
Become an expert in graphic design with comprehensive training that covers creative direction, visual identity, and emerging technologies.
The Master's in Graphic Design is a program designed to train you as a professional capable of leading design projects in both digital and strategic contexts. Throughout the program, you will learn to apply strategic design methodologies, advanced 2D and 3D technologies, and develop hybrid experiences that blend the physical and digital worlds. Additionally, the program includes training in traditional graphic arts techniques and creative direction, preparing you to stand out in the field of contemporary graphic design.
During the course, you will explore new tools and develop your own visual language, with a strong emphasis on strategic design and emerging technologies. Key areas of contemporary design, such as strategy, research, project methodology development, identity, future design, and creative experimentation, will be addressed. We will work on traditional areas of graphic design, including visual identity, editorial design, digital media, packaging, spatial and audiovisual graphics, from a holistic perspective. We will also delve into typography, exploring its classic roots and the new possibilities offered by digital technologies.
Information to decide
Master the graphic design of the future: combine creativity, technology, and strategy to lead innovative projects and transform the visual world.
Throughout the program, you will learn about new tools and develop your own visual language, with a strong emphasis on strategic design and emerging technologies. The program follows a project-based learning methodology, collaborating with real brands and companies, and helping you develop a personal portfolio. The training will be comprehensive, covering theoretical, ethical, and sustainable aspects, with an understanding that design goes beyond aesthetics and must be responsible and mindful of its ecosocial impact.
The master's program will explore key areas of contemporary design, including strategy, research, project methodology development, identity, future design, and creative experimentation. We will focus on traditional areas of graphic design, such as visual identity, editorial design, digital media, packaging, spatial graphics, and audiovisual design, from a holistic perspective.
The program is structured into five modules: Design Culture and Society, which analyzes the history and social impact of design; Design Management, focused on creative direction and strategic methodologies; Advanced Graphic Technology, offering training in 2D, 3D, and UX/UI techniques; Projects, which explores the development of design strategies and hybrid "phygital" systems; and Business, to foster entrepreneurship in creative projects. The master's concludes with a Final Project, where students apply their knowledge and develop unique design solutions, guided by experts.
Additionally, we will organize visits to design studios, exhibition halls, and meetups with industry professionals to enhance learning in real-world contexts. Throughout the program, there will also be collaborations with companies, providing students with the opportunity to work on design projects with practical market applications and expand their professional network.
The master’s program is aimed at professionals and recent graduates in fields related to design, visual communication, fine arts, industrial design, or architecture, who wish to deepen and specialize in the advanced practice of graphic design. It is designed for individuals with a strong creative drive, seeking to expand their knowledge in both traditional areas of graphic design (such as visual identity, branding, digital design, UX/UI, and typography) and to transform into strategic designers with a critical understanding of the social and cultural impact of design.
The program is also suitable for active professionals who wish to update their skills in emerging trends and technologies, as well as for those looking to reassess their role within a globalized and highly competitive context, where strategic creativity is key.
Throughout the program, you will learn to plan and execute design projects with a strategic approach, effectively integrating creativity and innovation into each project. You will receive practical training in digital graphic techniques, applying cutting-edge software and technologies that enhance your skills in 2D and 3D environments. This master’s program addresses the design of "phygital" systems, combining the physical and digital worlds to create immersive experiences that align with contemporary design trends.
At the end of the Master's program, you will be prepared to work in the following positions:
Strategic Designers: Focused on solving complex problems, managing teams, and adopting a transdisciplinary approach to become industry leaders.
Phygital Designers: Specialized in creating innovative solutions that blend analog and digital techniques.
Creative Technologists: A highly sought-after role due to the growing technologization of the world, merging engineering and creativity.
Creative Entrepreneurs: Able to launch their own studios, brands, or startups, combining business management skills with creativity.
Art Director: Leading the visual direction of projects in advertising agencies, design studios, or creative departments.
Senior Graphic Designer: Developing and overseeing graphic projects for companies across various sectors or in specialized design studios.
Data Visualization Specialist: Designing graphics and visual systems to interpret and communicate data effectively.
Design Project Director: Coordinating and leading design projects at every stage, from research to implementation, managing teams and resources.
Strategic Design Consultant: Advising companies on developing design strategies that enhance their positioning and visual communication.
Graphic Design Researcher: Participating in research projects to explore new trends, materials, and technologies applicable to graphic design.
Design Educator or Trainer: Teaching classes or workshops at educational institutions or companies, sharing knowledge on graphic design, creative direction, and more.
Syllabus
DESIGN CULTURE AND SOCIETY
History of graphic design
Keys to contemporary culture and design
Innovation and social impact
Social, economic and technological realities
GRAPHIC SECTOR AND DESIGN MANAGEMENT
Strategic design methodologies
Graphic systems
Creative direction
TECNOLOGÍA GRÁFICA AVANZADA
Analog and digital typography
Stamping and printing systems and techniques
Advanced digital technology (2D)
Advanced digital technology (3D)
Advanced Digital Technology (UX/UI)
PROJECTS
Project 1: strategy and identity
Project 2: phygital systems
Project 3: futures design
COMPANY
Strategy and project management
Entrepreneurship in the creative industries
TFM
TFM
*The instructors, schedules, and location specified in this academic program may be modified due to organizational needs or availability. These changes will be made in order to ensure the quality and proper development of academic activities, and will be communicated to students in a timely manner.
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