Graphic Design
A complete introduction to graphic design in the digital age: flexible, dynamic, hybrid solutions
Bilbao
On campus
ESP
Master
Language
Spanish
Start date
October 2025
Frequency
Evening or Weekend
Fruition
On campus
Duration
9 Months
Course Coordination
Angélica Barco
Price
€ 13,000
Find out the current facilitations
Become a versatile professional, develop graphic projects that create an impact for a wide variety of formats, contexts and solutions.
The Master's Degree in Graphic Design gives you the theoretical-practical knowledge and technical skills you need to stand out from the crowd in this discipline, presenting relevant, contemporary proposals in your own unique style: printed and digital, static and motion graphics.
In the digital age, dynamism, flexibility and hybridization are the future of visual communication, so companies need designers who can face these challenges and provide solutions for a wide variety of contexts, formats and platforms. To respond to these new needs, this course goes beyond the traditional limits of the discipline and offers an updated and versatile learning process.
You’ll learn the fundamentals of graphic design, how to develop proposals and use digital tools, adopting typography and branding for flexible brands as a starting point for all your projects.
You’ll base some of your proposals on briefs from real companies, to acquire inside knowledge of the market and develop a professional outlook in touch with the reality of the sector. At the end of your studies, you’ll have created a portfolio that opens the door to the professional market
Information to decide
Start your professional career with all the technical knowledge and skills you need. Gain experience developing projects for companies, and create an outstanding portfolio.
This is a project-based master's degree, and you’ll develop some of your projects collaborating directly with companies, in constant contact with the reality of the market. This aspect is further consolidated in visits, master classes and workshops held by professionals working in the sector.
The course combines theoretical, practical and technical content with a healthy dose of creativity, and you’ll take a critical approach as you explore and develop your ideas to propose printed and on-screen, static or animated solutions, that are not only innovative, they anticipate the changing needs of an ever-evolving world.
You’ll finish the course presenting your Master's Thesis to showcase everything you’ve learned, with the help and under the critical eye of professionals working in the sector.
This course is for professionals who want to open up new job opportunities by developing a more specific profile, or want to stay up-to-date with the latest trends, technologies and methods:
· Graduates in Fine Arts.
· Professionals working in Graphic Arts, Advertising or PR.
· Interior, fashion or product designers.
· Professionals working in non-creative sectors who use graphic design applications.
The Master's Degree in Graphic Design gives you all the skills you need to develop brand proposals and corporate visual identity, packaging, editorial design, graphics applied to spaces, for graphic production or motion graphics.
You’ll learn the fundamentals, how to use the best graphic design methods and tools, and explore other key visual communication fields, such as illustration, photography and video.
You’ll be able to count on the support of a highly qualified team of professional lecturers at all times, who’ll guide you through the course while actively encouraging a creative and stimulating environment.
And you’ll be studying in IED Kunsthal Bilbao, in close contact with the local reality, developing a multitude of economic, social and cultural relations with the opportunity to make your mark on the international scene in the IED network, with 11 schools in 3 countries on 2 continents.
Thanks to the professional orientation of the course you’ll develop a profile with everything you need to apply for positions in graphic design studios, advertising agencies or the design department of a company, set up your own entrepreneurial project, or work as a freelancer.
Syllabus
FUNDAMENTALS OF GRAPHIC DESIGN
The history of graphic design
Graphic design theory
Colour
Synthesis
Composition
Conceptualization
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe After Effects
Figma
GRAPHIC DESIGN PROJECT METHODS
Project management
The client
The Sketchbook
Moodboards
Presentations
Final arts
Production
Typography: the backbone of graphic design
IMAGES
Illustration
Photography
Video
BRANDING: THE EPICENTRE OF OTHER PROJECTS
Hybrid and flexible brands
Verbal and visual identities
Editorial design
Packaging
Posters and other promotional media
Graphics applied to space
Motion graphics
Prototyping digital projects
Art direction
ASSISTED STUDY WORKSHOPS
Labs and the media lab
PORTFOLIO (Projects with real companies)
Faculty
Angélica Barco
Course Leader
Bonita Studio
Teacher
Susana Blasco
Teacher
Ales Landeta
Teacher
Vedia Estudio
Teacher
Danilo Triana
Teacher
Banila Studio
Teacher
Javier Royo
Teacher
Iratxe Lezameta
Teacher
Peio Atxalandabaso
Teacher
Ángela Alonso
Teacher
Marta Barrilero
Teacher
Iñigo Ruiz
Teacher
Kuma&Elsa
Teacher
Vicente Paredes
Teacher
Inside the labs
+3
Agora
+6
Classrooms
+3
Yard
+4
Common zones
+8
Entry
+3
Prototyping Workshop
+2
Artistic Workshop
+4
Textile Workshop
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