Branding for Sustainable Futures
Build brands with purpose to lead the way for sustainable change
Barcelona
On campus
ENG
Summer Course - Advanced Level
Language
English
Start date
July 2025
Frequency
Part-time
Fruition
On campus
Duration
3 Weeks
Price
Learn to align strategy, impact and communication in a new brand model.
Sustainability is no longer an option, it’s a necessity. In this context, brands have the power to drive significant change that has a real, positive impact. Use branding with purpose to create authentic narratives, connect with communities and transform business models.
The Summer course in Branding for Sustainable Futures gives you a strategic, innovative and practical vision to build and manage brands that can meet the social, environmental and economic challenges of today and the future. You’ll learn to use innovation, systemic thinking, and sustainability tools to develop resilient and responsible brands.
For three weeks in Barcelona, you’ll work on real projects and reflect on the role you can play as a professional in the world of branding, a world in which commitment, transparency and transformation are essential.
Information to decide
A strategic and creative course to learn how to build brands with purpose, design authentic narratives and combine sustainability, innovation and business value.
A dynamic, practical course based on the development of real projects and collaborative learning. You’ll gain experience in theoretical sessions, creative workshops, case study analysis and group activities.
The course covers four key areas:
- Foundations and strategy: Introduction to sustainable branding, triple impact (people, planet, benefit), case study analysis and project launch.
- Strategic brand development: Value proposal, stakeholder mapping, brand positioning, green marketing vs greenwashing.
- Narratives and communication: Storytelling for sustainable brands, digital content, social networks, authentic communication.
- Implementation and future: Impact and measurement, innovation, planning future scenarios, concluding the project.
You’ll also participate in collective presentations, debate sessions and problem-solving workshops, in a creative and professional setting.
If you have basic knowledge of graphic design, visual communication or brand identity and want to apply that experience to developing sustainable brands that have a positive impact, this is the course for you.
Ideal for people:
- Who have studied design, the fine arts, communication, advertising or photography.
- People who want to develop strategic design or branding projects.
Entrepreneurs interested in branding with a critical and transformative outlook.
The Summer Course in Branding for Sustainable Futures gives you the tools you need to design brands that make their mark, brands that embrace the values and meet the expectations of a new generation of conscientious consumers.
Learn to combine strategy, creativity and sustainability to build brands that are solid, significant and committed. Explore trends, success stories and applied tools. Develop projects with purpose, innovation and real value.
Study in Barcelona, a creative, vibrant and open city where people from all over the world rub shoulders with professionals taking the initiative and working with institutions committed to use design as a driver of change.
Syllabus
MODULE 1: FOUNDATIONS & STRATEGY
Sustainable Branding Fundamentals
• Introduction to sustainable branding principles
• Triple impact approach to branding (people, planet and benefit)
• Current panorama of sustainable brands
• Case study analysis
• Project launch
Strategic Brand Development
• Creating sustainable value proposals
• Stakeholder mapping and participation
• Brand positioning for sustainability
• Green marketing vs greenwashing
MODULE 2: NARRATIVES & COMMUNICATION
Brand Storytelling
• Creating authentic sustainable narratives
• Digital storytelling techniques
• Content creation for sustainable brands
• Social network strategy
Innovation & Implementation
• Circular economy applied to branding
• Sustainable technology and solutions
• Community involvement strategies
• Intercultural considerations
MODULE 3: IMPLEMENTATION & FUTURE
Impact & Measurement
• Measuring brand sustainability impact
• Building long-term brand value
• Future sustainable branding trends
• Innovation in sustainable practices
Integration & Application
• Project completion
• Implementation strategies
• Problem solving workshops
• Planning future scenarios
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