A historical and cultural heritage that attracts enormous tourist flows with significant impacts in economic but also environmental terms. The design of hospitality and tourist service is a driving field of research to identify innovative formats for slower tourism that respects local contexts. Spaces, objects, devices and services can enable travel experiences of higher quality and which are more responsible towards the places visited. At the same time, the exhibition, exhibit design and event scenography sector embodies a historical vocation for sharing and enjoying increasingly engaging and accessible cultural content.