Thesis Project with Falkensteiner - Master in Brand Management and Communication | IED Milano

IED Milano Thesis Project: Brand Management and Communication

Academic year

2023/2024

During the Graduation Day of the Master in Brand Management and Communication at IED Milano, students presented their thesis projects, developed based on a brief provided by the Falkensteiner Hotels & Residences brand, a partner of the Master for this edition.

The brief requested the creation of a brand campaign for 2024 aimed at increasing awareness of Falkensteiner Hotels & Residences in the Italian market and enhancing its positioning.
The participants' proposals were presented to Alessandra Niada, Regional Marketing Lead Italy at Falkensteiner Hotels & Residences, during the event.

To learn more about the Master at IED Milano, visit the following link: https://bit.ly/3WiOpQo