Thesis Project with Bacardi - Master in Event Management | IED Milano

Thesis Project IED Milano: Event Management

Academic year

2023/2024

The students of the Master's in Event Management at IED Milano had the opportunity to present their thesis projects, based on a brief provided by the Bacardi brand, which was the Master's partner for this edition.

The brief asked students to design three events aimed at increasing the visibility and recognition of the Patrón product, owned by Bacardi.

Massimo Li Volti, Bacardi's HR Director, was part of the thesis committee, bringing an important corporate perspective to the project evaluation.

To learn more about the Master in Event Management at IED Milano and this collaboration with Bacardi, you can visit the following link: Master in Event Management at IED Milano.