"The Last Hangover – NotCo"

Joint project - IED Milano - Bachelor's Degree in Communication Design

Academic year

2023/2024

The students of the Bachelor's Degree in Communication Design course have been awarded by the Young Ones Education Festival and Competition in New York.

Every brand aims to sponsor the Super Bowl, but NotCo stands out as the first and only sponsor of Super Bowl Monday, also known as National Football Hangover Day. On this day, approximately 19 million Americans skip work or call in sick. Following the launch of NotHangover, a probiotic shot designed to alleviate hangover symptoms, NotCo celebrated the final Super Bowl Monday with a special kit filled with hangover-survival essentials, ensuring the smoothest recovery yet.

This project was developed by students of the Undergraduate Course in Communication Design: Chiara Bellini – Art Director, Matilde Daida Cargnino – Art Director, Federica Ferrari – Art Director, Mariamaguette Maragno – Copywriter, and Marianna Santonicola – Art Director.