Thankfools
Joint Project - IED Milano - Bachelor's Degree in Communication Design
Academic year
2023/2024
"Thankfools" is a project created in collaboration with GiffGaff, Winner of the Silver Award at the ADCI Awards 2024. The primary goal of this innovative project by the students of IED Milan was to thank Apple customers who replace their Apple products each year to have the latest model. Thanks to these buyers, GiffGaff customers have the opportunity to purchase fully functional, like-new Apple phones and other devices, leveraging the company’s core concept: circularity. Each Apple consumer, upon leaving the store, will encounter billboards thanking them for buying a new iPhone, thereby allowing another consumer to enjoy their "old" phone.
The project was developed by Chiara Bellini, Matilde Daida Cargnino, Federica Ferrari, Mariamaguette Maragno, and Marianna Santonicola.
Project from the courses of
