Tavù, your new style, lifestyle

IED Milano Project: Communication design

Academic year

2022/2023

TaVù is a project designed to help vulvodynia sufferers to feel comfortable again. That's the challenge of 4 students of the Undergraduate course in Communication Design of IED Milano.

Vulvodynia sufferers feel uncomfortable in many situations: at work, at university, while they’re walking their dog, sometimes even in their own bed. Students of the Undergraduate course in Communication Design of IED Milano, talk about a disease in an ironic way, trying to normalize female pain, popularizing it. How? By launching Tavù, the collection of vulvo-friendly clothing, designed to help women to feel comfortable again.

Project by: Beatrice Bonza, Francesca Mariani, Celeste Scaramuzzo and Arianna Tomasiello