Academic year
2023/2024
Stolen Phones for Giff Gaff, created by a team of students from the Bachelor's in Communication Design, aims to associate the Giff Gaff brand with refurbished phones. These phones are not only a smart way to save money, but also, and most importantly, a means to protect the environment. “Refurbished” becomes synonymous with “rescued from waste.”
With this PR campaign, Giff Gaff delivers a powerful and unforgettable message: a refurbished phone is a phone “stolen” from waste.
Project by: Emanuele D’Alessandro, Camilla Isabel Tura De Marco, Amina Seck, Silvia Casati, Sara Camera