Design is able to imagine new scenarios in which new vehicle concepts, complemented by innovative personal services, can radically change the environmental impact of our urban travel. Bicycles, mopeds, scooters, or more generally person movers (human-powered, electric or assisted) constitute a huge field of research for product design. In addition to the vehicle, smart mobility projects include a broad spectrum of services in which the integration of the digital world of smartphones and wearable devices redefines the entire experience of the urban commuters of the future.