ROSSIGNOL OPEN MOUNTAINS

Joint project - IED Milano - Bachelor's Degree in Interior Design

Academic year

2023/2024

The Rossignol Group, a world leader in winter sports goods and equipment, includes historic brands such as Rossignol, Dynastar, Lange, and Look. The industry, including the group, is facing challenges related to climate change that require new medium- and long-term strategies.

This is a crucial moment to define a sustainable path for the future of the brands and the mountains.

In November 2022, Rossignol introduced the "Start Gate" store concept, a retail experience that brings together the four brands in a single space, evoking the anticipation before mountain sports activities. The thesis project aims to explore and evolve the "Start Gate" concept to create new shopping experiences, innovative strategies, and modern spaces, redefining retail for the Rossignol Group.

Students designed the new store as a "place of engagement" between brands and customers, creating a unique and engaging physical and digital experience, with effective and realistic customer journeys.