Morphing Value
Chiara Canis, Elena Peretti, Francesca Ferrari, Giada Grindatto, Sabrina Rosato, Samuele Lisi's thesis project for Oniverse
Academic year
2023-2024
Morphing Value is a rebranding project tailored for Oniverse – previously Calzedonia Group – showcasing the company’s ability to adapt to changes while preserving its core essence.
To provide consistency for the Group, the students developed a new visual identity and a three-year strategy that includes an Academy, an experiential influencer marketing project, and an app designed to foster a sense of community among the Group’s employees.
The project also involves revamping Oniverse’s website with two new initiatives: Onicare, a guide for extending product life cycles, and Oniverse Exchange, a program for exchanging experiences between the Group’s locations.
The thesis in Communication Design explores the impact of corporate communication and employer branding on the image and reputation of Oniverse – formerly Calzedonia Group. The company tasked the students with analyzing the recent rebranding process, focusing on visual aspects such as colors and graphics, and evaluating the importance of content in corporate identity. Additionally, they examined the Group’s online presence, reviewing current communication channels and proposing new strategies to enhance its social media presence.
Thesis Supervisor: Matteo Milaneschi, Alessandro Bertin
