Mix O’Clock

IED Milan Project: Event Management

Academic year

2021/2022

Define and develop the Sanpellegrino Group's approach to Mixology through the presence at the Rome Bar Show with its brands (Sanpellegrino Beverages, Acqua Brillante, Sanbitter, and Perrier).

The Mix O'Clock project aims to showcase the ability of San Pellegrino Group brands to offer the most appropriate beverage consumption for any time of day and to satisfy every type of consumer preference.

The idea was developed through a proposal for an exhibition stand at the Roma Bar Show and a closing night event.