Max Mara Light Ensemble
IED Milan Project - Lighting Design Experience
Academic year
2022/2023
Drawing inspiration from the architecture of Massimo Giorgetti's MSGM store, the participant decided to place an impactful mannequin at the center of the porticos, thus capturing the attention and directing the viewer's gaze beyond the store entrance.
Impressive blocks of stone, reminiscent of the earthy colors that define Max Mara's current collection, and a carefully arranged spotlight setup, ideal for highlighting the colors of clothing and accessories without altering them, complete the interior.
Project from the courses of
