L'acqua che ti cambia la giornata

Eleonora Alescio, Debora Saracino, Luca Lombardo, Siria Carcangiu

Academic year

2022/23

A summer communication campaign for the Egeria brand, targeted towards a young audience, emphasizing the brand's key strengths: its connection to Rome and the richness of minerals in its water.

The campaign showcases a series of uncomfortable situations that arise in Rome during the summer, with the aim of highlighting the effectiveness of the mineral salts in Roman water in relieving anger and fatigue. Special billboards will be placed on public transportation in Rome, typically considered stressful places, to create a direct connection with individuals experiencing the situations described in the copy. Each layout will depict different but highly relatable situations for those who use public transportation. The campaign is complemented by radio spots, videos, and content for various social media platforms.