Jacquemus Light Thread

IED Milan Project - Lighting Design Experience

Academic year

2022/2023

For her final project, Vittoria Canapini designed a store for the designer Simon Porte Jacquemus.

Jaquemus hasn’t standalone stores, primarily sells through his e-commerce platform and select strategic locations in major fashion cities: the participant therefore envisioned a minimalist space with neutral colors and an exhibition area, showcasing only a few selected pieces.

The environment is versatile, accommodating temporary installations, performances, fashion shows, and projections. A thread welcomes customers along the store's perimeter, ascending towards the ceiling and creating an intertwining pattern that transforms into light, illuminating the space and guiding visitors throughout their journey.

In this way, the store becomes a place of storytelling and interaction with the consumer, offering an engaging and impactful experience.