INNOVATION‐DRIVEN STARTUP

Joint project - IED Milano - Bachelor's Degree in Product Design

Academic year

2023/2024

Students were required to develop an innovative project with the goal of transforming it into a startup.

Students were required to develop an innovative project with the goal of transforming it into a startup. The projects developed are based on the design of a product, system, or service that meets the present and future needs of people, identified through careful observation and analysis of society.

Students navigated the complexities of today's society and created new scenarios considering economic, social, and environmental sustainability.

The macro scenarios explored are:

Technology: Technology has profoundly changed human habits, influencing communication, payments, food, mobility, and health. The future challenge will be to humanize technology, making it more integrated and livable. The main themes include:

  • Augmented Human
  • Health-tech
  • Thinking Cities
  • AI Tomorrow

Nature: Sustainable development requires us to rethink the products, systems, and services we use. Designers must tackle the challenge of redesigning the world considering key elements such as biodiversity, water, food production systems, and energy resources. The main themes are:

  • Bio-monotony
  • A Blue Planet: Water
  • Thinking Cities
  • The Future of Eating

Humanity: Design can innovate social dynamics, improving community life in a complex and diverse social context. Cultural differences, once causes of misunderstandings, are now seen as values of enrichment and exchange. The main themes are:

  • Design for Developing Countries
  • Diversity Inclusion
  • Migration
  • Learning from Traditions