IED X URBAN VISION

Special Project - IED Roma - Undergraduate Courses in Graphic Design and CG Animation

Academic year

2024/2025

Bringing a brand’s identity to life through motion was the challenge taken on by IED Roma students in collaboration with Urban Vision.

Students from the Undergraduate Courses in Graphic Design and CG Animation developed five logo animations for the tech-media company, aiming to enhance its core activities and communicate its innovative and dynamic vision.

Six designers – Costanza Allegra, Federico Bassani, Alessio Bellucci, Andrea Durante, Mariarosa Saponaro, and Sara Scomazzon – worked on transforming Urban Vision’s brand identity into motion-based storytelling that seamlessly interacts with the urban landscape. The animations explore key themes such as Carbon Neutrality, Design & Production, Care & Valorization, and Out of Home Advertising.

From concept development to animation production, students integrated graphic design, motion graphics, and visual storytelling, translating Urban Vision’s mission into a compelling and engaging visual language.

Their logo animations have been showcased on some of Rome’s most prominent digital billboards during one month, including Largo di Torre Argentina, Via del Corso, Trastevere Station, and Via del Pigneto—illuminating the city with creativity and innovation.