IED x FIRING: Outside The Box
IED Milano project: Master in Design - Innovation, Strategy and Product
Academic year
2022/2023
The project Outside The Box have been developed in collaboration with Firing S.r.l., a company specialized in fire-fighting systems, that gave a stimulating brief to the students of the Master Course in Design - Innovation, Strategy and Product during a visit to its headquarters.
The brief was the following: to support Firing team in exploring and envisioning distinctive firefighting-related product or service scenarios, and in identifying and conceptualizing actionable systemic solutions able to engage users, have a versatile usability and an aesthetic balance, to extend and evolve the product offering for EU market penetration.
The project has four main values: quality, elegance, trustworthiness and education, which were then translated into the final shape, details, color, material and finishing of the product. And it was a hit! Soon we will see the project realized and at the service of individuals and companies.
Project by: Khashayar Saberi Tehrani, Lukas Misiūnas and Fabian Kulterer
