Hot Tea Time
Joint Project - IED Milano - Bachelor's Degree in Communication Design
Academic year
2023/2024
“Hot Tea Time” created in collaboration with Durex, where sex intertwines with the iconic moment of grandma’s tea: condoms and lubricants are placed inside an elegant tea box, with the idea of positioning the box on supermarket shelves in the tea section. This aims to encourage a spontaneous dialogue around sexuality.
The project won the Bronze Award at the ADCI Awards 2024.
The students who were part of the team include: Pietro Benedini, Iside Casagrande, Camilla Merlini, Alessandra Osilieri, Luca Ramponi.
Project from the courses of
