Genesis Club
IED Barcelona - Student: Greta Anna Birgitta Edkvist
Academic year
2022/2023
Genesis Club proposes a new business model, complementary to traditional retail, with a digital platform designed to strengthen a fashion brand’s relationship with its consumers by encouraging conscious consumption.
Through a captivating and immersive ecosystem of personalised experiences, it provides comprehensive guidance from pre-purchase right to the product’s end of life. It also offers a points system that rewards community members for their positive actions and commitment.
In this way, it empowers customers to be part of the transformation, cultivates lasting connections, and spearheads the fashion industry’s journey towards a more conscious business model.
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