Genderless collaboration
IED Barcelona - Student: Mia Armijo
Academic year
2023/2024
Inspired by the functionality of the Bauhaus and the honesty of Brutalist materials, this store design removes gender cues, creating an environment that promotes inclusion and self-expression.
The student proposes clean geometric shapes and raw materials (concrete, steel and glass) to achieve an aesthetic that evokes a sense of neutrality and timelessness, thus inviting customers to participate authentically. In addition, its carefully selected zones blur the lines between masculine and feminine, fostering an egalitarian shopping experience. By removing preconceived notions of gender in the design, the space becomes a canvas for individuality, catering to diverse identities and styles.
The result is a transformative retail experience in which the brand’s modern spirit meets a progressive vision of expression, reflecting its commitment to inclusion and cutting-edge design.
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