FOR.MA
Thesis Project by C. Cavicchini – IED Roma – Master User Interface Design and AI
Academic year
2023/2024
FOR.MA is a contemporary art gallery concept that reimagines the exhibition experience through Artificial Intelligence. The project explores a new model of engagement where the space dynamically adapts to the presence and interactions of visitors, offering personalized journeys and immersive involvement.
FOR.MA's innovation is based on two complementary aspects:
- A permanent exhibition, where AI autonomously regulates lighting, sound, and atmosphere based on audience movement and reactions, eliminating the need for fixed staff;
- A cycle of periodic events—workshops, musical performances, and artist encounters—that bring human interaction and cultural dialogue back to the center.
How does FOR.MA work?
Artificial Intelligence does not replace the curatorial role but enhances its potential: it does not select the artworks but optimizes their presentation. AI adjusts the exhibition environment in real time, creating a unique atmosphere for each visit and delivering an ever-evolving experience.
To make art more accessible and interactive, the project also integrates various digital touchpoints, including:
- A website and an app for information, bookings, and interactions with the artworks;
- Digital tickets and interactive signage, designed to enrich the visitor experience and bridge the gap between the physical and digital space.
With FOR.MA, the student experiments with a new balance between automation and human participation, offering an unprecedented vision of the art gallery: no longer a static place, but a constantly evolving space, capable of adapting to its audience and amplifying the dialogue between art and technology.
