Embrace your uniqueness
IED Milan Project: Brand Management and Communication
Academic year
2021/2022
The objective of the project is to strengthen the Brand Equity of Vivident Blast, with specific attention to the young target. The plan involves making the Brand Proposition more significant through a revision of the brand positioning, and increasing the relevance of the brand through an effective communication and marketing strategy, utilizing an adequate media plan and impactful communication message.
The work consists of restructuring the brand positioning of Vivident Blast by adopting a communication and marketing strategy that highlights the connection between the main brand (Vivident) and the sub-brand, through the use of available digital channels.
The strategy includes the use of various multimedia channels, including Instagram, TikTok, Spotify, and the Metaverse, to reach the new target audience. A distinctive aspect of the project is the adoption of soundbranding, aimed at making the brand unique and irreplaceable in the minds of consumers.
