Elire
IED Barcelona – Student: Valborg Sunna Sindradóttir
Academic year
2023/2024
To reach new audiences and promote the circular economy of the L’Arbre à Café brand, the student proposes the creation of a sub-brand of high-quality sustainable cosmetic products — Elire — that uses the leftover waste from coffee production as its main component.
The union of the grounds of this drink with skin care enables an exploration of all the benefits of coffee, inviting a sensorial explosion, and thus preserving and elevating the company's established brand image, which is characterised by elements such as magical reality, quality and a touch of luxury.
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