Cafés Fortaleza for the Silver Economy
IED Kunsthal Bilbao - Students of Master en Food Design
Academic year
2023/2024
Following a thorough brand analysis process, including a visit to the factory and meetings with marketing department managers, the students presented their proposals.
The project ‘Mentae’ by student Alessandra Peretti presents a new cold brew coffee that includes ginkgo biloba extract, a Japanese plant that improves brain performance, concentration and helps with memory loss and mental fatigue. The student Stalin Marte proposes ‘Effervescent Coffee with Collagen’ to help care for the skin and bones, in an innovative effervescent format, thus opening up a new category within the Cafés Fortaleza product catalogue.
Daniela Pereyra Spiegel presents ‘Nómada — a soluble coffee tablet’; concentrated coffee that dissolves in hot liquid and is easily transportable, ideal for taking with you on your travels. This same idea, facilitating and simplifying the user experience in relation to travel or trips, is behind the Damaris Blanco’s project ‘CupCap’, which presents a novel way of consuming coffee thanks to edible capsules, which would also significantly reduce the waste generated by conventional capsules.
Mentae, project of student Alessandra Peretti
Café Nómada, project of student Daniela Pereyra Spiegel
CupCap, project of student Damaris Blanco
Project from the courses of
